Campaign Opt-Out Feature
Overview
This enterprise-level feature empowers marketing campaign recipients to unsubscribe from future messages by using a trigger word of the sender's choice, such as "stop" or "unsubscribe." The functionality supports compliance with data privacy regulations while giving users greater autonomy over communications.
Key Benefits
- Enhanced User Control: Recipients manage preferences directly and opt out with a single action
- Improved Privacy: Reduces unwanted messages and creates more tailored communication experiences
- Actionable Insights: Administrators access real-time opt-out metrics for strategic campaign adjustments
How It Works
- User Interface: An "Opt-Out" button appears in campaign emails and notifications; users can unsubscribe by replying with the designated trigger word
- Instant Updates: The system immediately records preferences and excludes opted-out contacts from future campaign messages
- Admin Dashboard: New reporting tools display opt-out rates and patterns
Important Details
- Available only in the Enterprise plan
- Works with pending and new campaigns
- Recipients can opt out within 15 days of the final campaign message
- Administrators can manually manage contact subscription statuses through the chat interface